WARSZTATY
Build your clinic's brand!
Registration at kontakt@vetunited.pl
About the presenter:
Paweł Tkaczyk – as he himself says – makes a living by telling stories. He builds strong brands – he works with Agora, Allegro Group, and many smaller companies. He advises startups and other companies – as a mentor, for example, during Startup Weekend or Startup Fest.
He shares his knowledge – I write a blog about building a brand, he has written three books: "Zakamarki marki", "Grywalizacja" and "Narratologia".
He conducts training in marketing, branding, social media... He loves letters in almost every form – except for Comic Sans.
Do you run your own clinic?
Would you like to be more recognizable on the market?
These workshops are for you!
Workshop: Building a Brand for Veterinary Clinics
For whom: veterinary clinic owners, managers, people responsible for marketing in veterinary practices
Training objective: Help participants build a strong, distinctive veterinary clinic brand that attracts loyal customers and effectively communicates its value.
Workshop program:
1. Introduction to Brand Thinking
- What is a brand in the context of a veterinary clinic?
- The difference between a "service" and a "brand" in the eyes of the customer
- What veterinary brands are memorable and why?
📌 Exercise: Recognize your "moment of distinction" - what is your red tram?
2. Marketing strategy of a veterinary clinic
- Building a strategy around the customer – segmentation and personas (dog and cat owners, exotic animal owners, breeders)
- Customer journey: from first contact to loyalty
- Local competition analysis – how to differentiate yourself and not compete on price?
📌 Exercise: Customer journey map in your clinic
3. Brand differentiation and positioning
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How to define a unique value proposition for a clinic?
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Brand archetypes in veterinary medicine: caregiver, hero, expert?
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Emotions in communication: how to speak so that the client trusts?
📌 Exercise: Working on positioning – choose your own archetype and build a message
4. Language and tone of communication
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Professionalism vs. Accessibility – How to Talk About Difficult Things with Empathy
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Communication with the Owner of a Stressed Pet – the Language of Support
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Examples of Effective Messages from the Medical Industry
📌 Exercise: Developing a Message for Social Media / Website
5. Online and offline brand presence
- Website – what is a clinic client looking for?
- The role of opinions and recommendations (Google, ZnanyLekarz, Facebook)
- How to build a brand through education? (blogs, rolls, information campaigns)
- Clinic design as an element of brand experience
📌 Exercise: Audit of brand touchpoints with the client
6. The team as a brand carrier
- How to build a brand "from the inside"? Employer branding in a clinic
- The role of reception, technicians and doctors in building a brand experience
- How to ensure consistency in team communication?
📌 Exercise: Creating internal rules for brand communication
7. Action plan
- We create our own mini-brand strategy for the clinic
- Priorities for the next quarter
- How to measure results (not just the number of likes)
📌 Final exercise: Brand canvas + 30/60/90 day implementation plan
Materials for participants
- Veterinary Clinic Brand Strategy Template (PDF/Canva)
- List of Online Reputation Management Tools
- Examples of Successful Industry Campaigns (Case Studies)
- Checklist for Brand Consistency in Physical and Online Locations
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CONTACT
Have any questions?
Write to us if you have any questions.
We reply within 24 hours.
Wrocław
(+ 48) 721 721 005
kontakt@vetunited.pl
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